Jackie Kennedy recorded a commercial in Spanish for the presidential campaign of John F Kennedy in 1961

The wife of John F. Kennedy not only broke the mold as first lady of the most powerful nation in the world. He also went down in history for his composure and courage that fateful November 22, 1963 . The arrival of Jacqueline Kennedy in the White House as first lady in 1961 was a revolution by his magnetism , elegance that crossed borders and the introduction of social rituals in which surviving 50 years after presidential mansion . Jackie " changed the lives of the White House ," which became " an expression of the personality of Kennedy, affirming its values ??," he told Efe Emilio Viano , a political analyst and professor at the American University. It was the beginning "of a more international Smarter White House , adapted to the needs of the times ." According Viano , first lady helped a lot to see that the United States abroad, " as a country was modernizing ." Also changed " the perception of how the wife of a president should get dressed " in a city , Washington, very conservative, " until then. Even before reaching the White House Jackie was very concerned about their image and have a unique style, sending letters with sketches of shoes and hats needed to complete your costume to Marita O'Connor , who worked at Bergdorf Goodman stores New York and became his personal shopper. Several of these letters will be auctioned from today , November 22 in Amesbury (Massachusetts) , coinciding with the 50th anniversary of the assassination of President John F. Kennedy. But she said of Lady Bird Johnson , wife of then- Vice President Lyndon B. Johnson , Jackie was a " worker " and restoration of the White House was no small task. Raised money and recruited experts to form a permanent collection of objects from the White House , the Oval Office became a kind of living room and changed the rituals of official receptions and state dinners , with protocols that are still valid today . According to Viano , Kennedy 's wife had a more " social " than political role in the White House, in the line of its predecessors, with the exception of Eleanor Roosevelt , who had a leading role in the establishment of the UN and the adoption of the Universal Declaration of Human Rights. Jackie was not as Eleanor or Hillary Clinton, and before her husband won the election admitted he did not know the date of the presidential investiture held . But the book of Michael Beschloss Jacqueline Kennedy : Historic Conversations on Life with John F. Kennedy, published in 2011 , reveals that the first lady had her own views on key government figures and shared with her husband . It was no coincidence that those receiving praise from Jackie , as Defense Secretary Robert McNamara, or national security adviser McGeorge Bundy, tended to have more power or to be promoted by the president.

• 2013-11-23T18:11:13+00:00
• Duration: 01:00

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