How René Lacoste used his nickname to build a fashion empire

His crocodile was the ultimate personal branding—before that was even a thing.

• 2018-02-02T19:02:32+00:00
• Duration: 05:00

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Keywords

idioma EN, Producto TIMELINE, Categoria Society, Icons, Lifestyle, Subcategoria History, Culture, Style, Rene Lacoste, Fashion, polo, history, TMLN_00172_EN