Adidas Says Kanye West Breakup Cost Less Money Than Predicted

Adidas sales should fall only slightly in 2023, a better outcome than previously expected, the sportswear giant said on Thursday, confirming strong demand for its remaining Yeezy shoes would help narrow a projected full-year loss. Adidas shares have gained 40% since the start of the year as investors bet on CEO Bjorn Gulden's ability to turn the company around.